Media & Advertising Proof

The following is a list of eligible media plus logo requirements and proof of advertising required:

  • Television (Cable, Broadcast)
    • FTD logo is required to be in 50% of the spot
    • Copy of paid invoice
    • Video of the spot
    • Local media rate card obtained from the TV or radio station
  • Radio
    • Minimum of two FTD references is required
    • Copy of paid invoice
    • Notarized script or audio of the spot
    • Local media rate card obtained from the radio station
    • Sample radio scripts
  • Newspaper or Magazine Advertisement
  • Direct Mail/Inserts
    • FTD logo must appear on front and back cover at a minimum if two-sided
    • Copy of paid invoices for printing
    • One (1) original complete preprint
    • If inserted, a copy of the monthly newspaper statement outlining insertion charges.
    • If mailed, a copy of your postal statement, receipted postal form 3602 or its equivalent.
    • If hand delivered, a copy of the invoice referencing costs for distribution of specified preprints within a specified area.
    • Sample of direct mail
  • Catalog/Brochure
    • FTD logo must appear on front and back cover at a minimum
    • Copy of paid invoices for printing
    • One (1) original complete preprint
    • If inserted, a copy of the monthly newspaper statement outlining insertion charges.
    • If mailed, a copy of your postal statement, receipted postal form 3602 or its equivalent.
    • If hand delivered, a copy of the invoice referencing costs for distribution of specified preprints within a specified area.
  • Billboards
    • FTD logo must be proportionate to size of advertisement
    • Copy of paid invoice
    • Photo of billboard
    • Sample of billboards
  • Digital Media
    • FTD logo must be proportionate to size of advertisement
    • Copy of paid invoice
    • Image of digital ad
  • Vehicle Graphics
    • FTD logo must be a minimum of 12" diameter on three-sides of the vehicle; pre-approval of vehicle graphics design is required
    • Copy of paid invoices
    • Photo of wrapped vehicle
    • **FTD will not assist with production and design; florist is responsible for vendor relationship
  • Awnings/Permanent Building Signs
    • FTD logo must be proportionately displayed on awning/sign; pre-approval of sign design is required
    • Copy of paid invoices
    • Photo of installed awnings/sign
    • **FTD will not assist with production and design; florist is responsible for vendor relationship

Advertising with other wire service logos or products will NOT be eligible for reimbursement. Your own shop logo and custom designs are permitted.