Profitability

FTD's exclusive containers offer fresh designs to drive sales for holidays as well as everyday occasions. Additionally, only our florists have access to stunning floral creations from highly acclaimed brands such as Hallmark, Vera Wang and Better Homes and Gardens. These exclusive partnerships help elevate our members' reputations and separate them from the competition.

FTD introduced the Good-Better-Best pricing strategy to the floral industry. As a result of this innovation, FTD Member Florists benefit from average order values that exceed $70. Today, increasing order values is even easier with the addition of the "Exquisite" upgrade style.

To provide professional guidance on process improvement and profitability, FTD has a team of Quality Service Representatives available to our members.

To learn how FTD can help you take your business further, please call 800.788.9000.