FTD Webinar & Design Series
The FTD Webinar & Design Series features FREE online presentations on valuable business and design topics that can help you increase sales and profits, as well as inspire your design creativity. These presentations are offered live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make this series an easy resource that you can access conveniently and take action immediately to positively impact your business.
Recorded Webinars and Design Shows
Visit the FTD Mercury Network florist YouTube channel and view the extensive library of previously-recorded webinars and design shows!
If you can't attend, register anyway and we will send you the link to watch it On Demand!
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Tuesday, March 18, 2025 4:00 PM - 5:00 PM ET
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BUSINESS WEBINAR Effective Branding Strategies to Build Your Business Join FTD Education Consultant Ann Jordan for an insightful webinar tailored to retail florists looking to grow their florist business through branding. Learn how to craft a memorable and effective brand for your flower shop by understanding key elements like perception, image, and customer engagement. From your shop’s visual appeal—both inside and out—to well-merchandised displays, strategic signage, and packaging, this session will cover the fundamentals you need to create a cohesive brand that attracts and retains customers. You’ll also discover how to use public relations to boost your brand visibility. Presented by:
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Tuesday, September 30, 2025 4:00 PM - 5:00 PM ET
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BUSINESS WEBINAR Effective Marketing Strategies to Boost Your Business Join FTD Education Consultant Ann Jordan for an informative webinar tailored to retail florists looking to enhance their marketing efforts. This session will explore essential strategies such as creating a strong mission statement, establishing your brand, identifying your target market, and understanding how to position your services as valuable solutions. Learn how to effectively budget for marketing, engage in cross-marketing, leverage public relations, and tap into networking opportunities for growth. Presented by:
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Upon registering, you will receive a confirmation email that will include the link and instructions on how to sign in to the webinar or design show.
If you have questions regarding any of the FTD education programs, please contact us at education@FTDi.com.