Industry Relations & Partnerships

Florists' Review (
Florists' Review magazine is a monthly trade publication that promotes the success of floral professionals and stimulates floral consumption. Its goal is to inform and inspire professional florists at all levels. Each issue is packed with ideas for fresh flower arrangements, wedding bouquets, marketing tips and a lot of three-step how-to photos. They also publish two to four books each year and have become the industry leader in "how-to" design books.

FTD Members receive a special 15% discount on a Florists' Review subscription and Florists' Review book orders, which is conveniently billed on your FTD Clearinghouse Statement.

Florists Review
SAF, Floral Management (
An industry leader since 1884, the Society of American Florists (SAF) offers members a wide array of useful information, business building products and services to help you with your day-to-day operations and planning for future growth and success. SAF shares current industry trends and powerful marketing materials, as well as an aggressive public relations program. SAF is also is involved in current legislation that affects the entire industry. SAF publishes a monthly magazine, Floral Management, FREE to all SAF members. Click Here to find out about the benefits of SAF membership and join today!
Society of American Florists
American Institute of Floral Designers (
Established in 1965, the American Institute of Floral Designers is, today, the floral industry's leading non-profit organization dedicated to establishing, maintaining and recognizing the highest standard of professional floral design. They are an extraordinary group of talented artists. To learn more about AIFD and their programs, visit today.
American Institute of Floral Designers