FTD Webinar Series

The FTD Webinar Series features FREE online presentations on valuable topics that can help you increase sales and profits. The webinars are presented live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make the webinars an easy resource that you can access conveniently and take action immediately to positively impact your business.

Recorded Webinars
Visit the FTD Mercury Network florist YouTube channel and view the extensive library of previously-recorded webinars!


March 24, 2020
4:00 PM - 4:30 PM EST

Social Strategy: Paid vs. Organic
Organic reach is dead!!! But is that really true? Is organic reach dead, or should it be a part of your strategy? Have you ever wondered if you should boost every Facebook post? Do you feel like you're not getting a real result from social media? Are you interested in creating a viral post? The answer to these questions lies within the strategy you have behind your organic and paid social. Krista will share the pros, cons and tactics for making smart decisions and getting the results you need. In this session, attendees will learn:
  • The truth behind paid and organic reach
  • Organic results on different social networks
  • How to build an organic strategy and a paid strategy
  • How to create content that drives results
  • Tips and tricks to maximize your return on investment

Presented by Krista Neher
CEO, Boot Camp Digital


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

April 21, 2020
4:00 PM - 4:30 PM EST

Delivering an Exceptional Customer Experience
Just like any great performance, the Finale should leave you feeling fulfilled, impressed and wanting more! For any floral order, the delivery is the final and most crucial step in the process of creating an exceptional customer experience. In this webinar, Randy will discuss the use of technology, store policies and staff training that will aid in creating the ultimate Grand Finale!

Presented by Randy Wooten AIFD
FTD Education Consultant


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

May 19, 2020
4:00 PM - 4:30 PM EST

People Power: The Energy That Propels Your Store
People drive profits for retail stores. It’s a simple fact, but one that retailers are challenged with executing. This webinar focuses on how you can get the most out of your employees by understanding what tools they need in order to maximize their performance and what they need from you to succeed. Attendees will learn:
  • How the employee experience (positive AND negative) impacts business results
  • How to identify, recruit and hire sales associates who are willingly engaged in the selling process for your business
  • How to retain and reward the best employees and grow your store’s sales and profits along the way
  • How to reduce employee turnover by creating a motivating and engaging work environment

Presented by Lynn Switanowski-Barrett
President, Creative Business Consulting Group


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

July 21, 2020
4:00 PM - 4:30 PM EST

Let’s Talk About Order Value
Every florist looks for orders to help their business grow. Every order you procure has a cost, and every order you fulfill has value. What channels do you use to get your orders? What do you pay for getting the orders? In this webinar, David and Keith will look into the various costs of procuring orders and how to assess the value of orders you are getting, from walk-in to wire service business and everything in between.

Presented by Dave Ziegler
FTD Senior Director of Membership and Directory


Presented by Keith Harbison AIFD
FTD Senior Manager of Quality Assurance


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

September 15, 2020
4:00 PM - 4:30 PM EST

Three Ways to Get More Cash Out of Your Business
Want more cash? Of course you do. But how can you get more cash out of your business? Dan Jablons of Retail Smart Guys shows you 3 things that you can adjust in your business to help you free up significant dollars and improve your cash flow.

Presented by Dan Jablons
Owner, Retail Smart Guys


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

November 10, 2020
4:00 PM - 4:30 PM EST

Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales!
Big box and online merchants use many tools to captivate and motivate customers to shop at their stores. Using pricing as a tool to engage customers, these merchants have found a way to drive sales and profits. Can your independent retail business compete? Absolutely! Independent retailers have what big box and online retailers never will – the ability to get up close and personal with EVERY single customer that walks in the door! This program will help retailers to connect with creative and value-added services that provide a customer experience unparalleled in any big box store. Learn how to create customer experiences that will increase customer loyalty for a lifetime in your store.

Presented by Lynn Switanowski-Barrett
President, Creative Business Consulting Group


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

December 8, 2020
4:00 PM - 4:30 PM EST

Creating Killer Content Quickly
Video and photographs are the two most popular types of content on social media, yet creating great visuals can be challenging for many small and medium businesses. The good news is that you don't need expensive equipment or a designer to create amazing visual content. Krista will share basic tools for creating killer graphical content in minutes - often with your smartphone! We'll cover composition, optimization, and efficiency in a way that will have you engaging your audience with creative posts that take almost no time to make! In this session, attendees will learn:
  • Why visual content matters and how to get started
  • How to craft amazing images
  • Tools to fabulous image creation
  • How to create great videos
  • Video creation tips & tricks
  • Types of videos that get results
  • Repurposing visuals for maximum impact

Presented by Krista Neher
CEO, Boot Camp Digital


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

Upon registering, you will receive a confirmation email that will include the link and instructions on how to sign in to the webinar.

If you have questions regarding any of the FTD education programs, please contact us at 800.788.9000 ext. 7246240 or education@FTDi.com.