FTD Webinar & Design Series

The FTD Webinar & Design Series features FREE online presentations on valuable business and design topics that can help you increase sales and profits, as well as inspire your design creativity. These presentations are offered live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make this series an easy resource that you can access conveniently and take action immediately to positively impact your business.

Recorded Webinars and Design Shows
Visit the FTD Mercury Network florist YouTube channel and view the extensive library of previously-recorded webinars and design shows!

If you can't attend, register anyway and we will send you the link to watch it on-demand!


Wednesday,
January 19, 2022
4:00 PM - 4:30 PM EST

DESIGN SHOW

The Art of Masterful Hand-Tied Bouquets
Just like anything handmade, the floral artisan hand-tied bouquet elevates your arrangement style. Often, they are tied with flowing ribbon or with tightly wound twine. Because the blooms are bound together, they can have a range of applications from carrying during a ceremony to placing in a vase. Join FTD Education Consultant J. Keith White as he demonstrates the art of tying flowers together by hand to create a more personal touch.

Presented by J. Keith White AIFD
FTD Education Consultant


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

Wednesday,
February 23, 2022
4:00 PM - 4:30 PM EST

DESIGN SHOW

Techniques of Design 2: Let's Kick It Up!
In "Techniques of Design," we covered the basics. Now, in this follow-up virtual design show, we will expound that knowledge by "kicking it up a notch!" FTD Education Consultant Ann Jordan AIFD will demonstrate more creative design techniques, including armature, kubari and tufting, to showcase your craft in dynamic ways. These new skills are guaranteed to excite your customers looking for increasingly unique and hand-crafted floral arrangements.

Presented by Ann Jordan AIFD
FTD Education Consultant


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

Tuesday,
March 15, 2022
4:00 PM - 4:30 PM EST

BUSINESS WEBINAR

Why Being Nimble is Necessary for your Floral Business in 2022
The future isn't certain. All floral businesses are going to have to figure out what to do to survive. They need to experiment to find the best path forward, and then follow up quickly with other good ideas. Join us for this webinar as we look to 2022 and beyond. Learn why - and how - to create a floral business that meets and exceeds customer expectations every day. Some of the things you'll take away are:
  • Why the mindset and culture of your floral business must be driven from the top down to ensure success
  • How to optimize your business practices using customer centric technology and digital engagement
  • Ways to use your customer purchase data to focus and manage your inventory investments
  • What type of associates you need to hire in the coming year to meet your customers' evolving needs

Presented by Lynn Switanowski-Barrett
President, Creative Business Consulting Group


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

Upon registering, you will receive a confirmation email that will include the link and instructions on how to sign in to the webinar or design show.

If you have questions regarding any of the FTD education programs, please contact us at education@FTDi.com.