FTD Webinar & Design Series

The FTD Webinar & Design Series features FREE online presentations on valuable business and design topics that can help you increase sales and profits, as well as inspire your design creativity. These presentations are offered live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make this series an easy resource that you can access conveniently and take action immediately to positively impact your business.

Recorded Webinars and Design Shows
Visit the FTD Mercury Network florist YouTube channel and view the extensive library of previously-recorded webinars and design shows!

If you can't attend, register anyway and we will send you the link to watch it on-demand!


3-PART SOCIAL MEDIA WORKSHOP

Social Media Strategy: The Good, The Bad, and The Ugly
When it comes to social media, many organizations get started by just "doing it" without a clear idea of what they want to achieve. While getting going is important, starting with a clear strategy will improve the value of your execution over time. Both small businesses and large corporations alike often start without a clear strategy in place to drive their results. By having that clear strategy in place, participants will be able to understand clearly how social media can impact their organization and be able to build a plan that drives results.

Presented by Krista Neher
CEO, Boot Camp Digital

If you don't have a business page on Facebook or a business account on Instagram, follow these easy, step-by-step instructions to get them set up before the first workshop session.
SOCIAL BUSINESS ACCOUNTS
SOCIAL MEDIA BASICS



WORKSHOP 1
Tuesday, June 8, 2021
3:00 PM - 4:30 PM ET

Social Media Strategy for Small Businesses
It's time to roll up your sleeves and get your hands dirty. During this session, we'll look at the options for growing your business using social media and how to maximize your time, energy, and resources. In this first session, we'll draw the lines between your business goals and how you'll use social media to achieve them. We'll walk step-by-step through a process you'll be able to use over and over again.

We'll cover:

  • How businesses are using social media and current trends (case studies/examples)
  • The 8 steps to building a social media plan
  • Building your social media plan (action-planner)
3:00 PM - 4:30 PM Eastern Time
2:00 PM - 3:30 PM Central Time
1:00 PM - 2:30 PM Mountain Time
12:00 PM - 1:30 PM Pacific Time
 


WORKSHOP 2
Tuesday, June 15, 2021
3:00 PM - 4:30 PM ET

Overview of Social Channels and Strategies
Not all social media channels are created equally and some work better for the floral industry than others. We'll cover how businesses use four of the most popular platforms to get results. We'll also dive into creating compelling content that grabs attention and how to repurpose it effectively.

We'll cover best practices for:

  • Facebook
  • Instagram
  • Pinterest
  • YouTube
3:00 PM - 4:30 PM Eastern Time
2:00 PM - 3:30 PM Central Time
1:00 PM - 2:30 PM Mountain Time
12:00 PM - 1:30 PM Pacific Time
 



WORKSHOP 3
Tuesday, June 22, 2021
3:00 PM - 4:30 PM ET

How to Prioritize your Efforts on Social Media
The key to any good social media strategy is evaluating your results and then actually DOING something with them. In this last session, you'll learn how to interpret the data and use it to make smart decisions about what you'll do next. In social media marketing, there's no limit to what you could do. Small businesses get the best results when they get laser-focused on what they should do to get the best results possible.

We'll cover:

  • Digital measurement to determine what's working and what's not
  • The framework for prioritizing your efforts
  • The SSC method for deciding your next steps
3:00 PM - 4:30 PM Eastern Time
2:00 PM - 3:30 PM Central Time
1:00 PM - 2:30 PM Mountain Time
12:00 PM - 1:30 PM Pacific Time
 Register



Tuesday,
July 13, 2021
4:00 PM - 4:30 PM ET

BUSINESS WEBINAR

Making the Most of Your Cash Flow
It's time to rethink the way we spend money, save, and pay down debt. Financial expert Derrick Myers will show us how we should use our money during successful times and the changes we should make as the economy tightens up. In this webinar, you will learn how to categorize expenses so they can be easier to control and/or eliminate. We'll talk about some cash flow leaks, the best formula for paying down debt, and some quick tips to lower monthly bills and increase credit scores.

Presented by Derrick Myers, CPA, CFP
Vice President - Crockett, Myers & Associates


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

Wednesday,
July 21, 2021
4:00 PM - 4:30 PM ET

DESIGN SHOW

Revisiting and Reinvesting in Everyday Designs
When was the last time you've really looked at the floral arrangements you're sending out at your shop? Many times a few small tweaks to the design make a huge impact that grabs the attention of the consumer. FTD Education Consultant Randy Wooten AIFD strongly believes that investing in our talents and skills as professional floral designers are keys to survival. Join Randy as he shares floral design techniques and time-saving tips to make a huge difference in the success of his business.

Presented by Randy Wooten AIFD
FTD Education Consultant


4:00 PM - 4:30 PM Eastern Time
3:00 PM - 3:30 PM Central Time
2:00 PM - 2:30 PM Mountain Time
1:00 PM - 1:30 PM Pacific Time
 Register

Upon registering, you will receive a confirmation email that will include the link and instructions on how to sign in to the webinar or design show.

If you have questions regarding any of the FTD education programs, please contact us at education@FTDi.com.