FTD Webinar Series

The FTD Webinar Series features FREE online presentations on valuable topics that can help you increase sales and profits. The webinars are presented live by one of FTD's leading education consultants or a seasoned business professional. Our goal is to make the webinars an easy resource that you can access conveniently and take action immediately to positively impact your business.

Did You Know?
FTD University Online has an extensive library of
previously-recorded webinars available!
Watch Now




March 28, 2017
5:00 PM - 6:00 PM EDT

Smarter Customer Service, the FloralStrategies Way
Does good customer service just mean being friendly? Tim Huckabee, president of FloralStrategies, says no - you must become a good listener to really engage customers and give them the superior level of service they need and expect. Join Tim as he shares powerful elements of the program he has taught in more than 5,000 retail flower shops around the world. Learn how to provide dynamic, engaging service that leaves customers happy and loyal.

Presented by Tim Huckabee AIFSE
President, FloralStrategies


5:00 PM - 6:00 PM Eastern Time
4:00 PM - 5:00 PM Central Time
3:00 PM - 4:00 PM Mountain Time
2:00 PM - 3:00 PM Pacific Time
 Register

April 18, 2017
5:00 PM - 6:00 PM EDT

Smarter Sales, the FloralStrategies Way
Join Tim Huckabee, president of FloralStrategies, to learn the basic sales concepts that florists around the world have been using since 1997 to increase their average sales by double digits. This webinar will showcase powerful new material that your staff will love and be able to use right away.

Presented by Tim Huckabee AIFSE
President, FloralStrategies


5:00 PM - 6:00 PM Eastern Time
4:00 PM - 5:00 PM Central Time
3:00 PM - 4:00 PM Mountain Time
2:00 PM - 3:00 PM Pacific Time
 Register

June 20, 2017
5:00 PM - 6:00 PM EDT

Seven Trends in Social Media and How to Take Advantage of Them
By now, most businesses are on social media, but many businesses aren't getting the best results possible - often because they aren't using the latest and best strategies. In this session, Krista Neher, CEO of Boot Camp Digital, will share the biggest trends impacting your business and how you can take advantage of them. Attendees will learn:
  • The keys to getting actual results from Facebook
  • Tricks to make Instagram and Pinterest more relevant
  • How to prioritize your time and get the most bang for your buck

Presented by Krista Neher
CEO, Boot Camp Digital


5:00 PM - 6:00 PM Eastern Time
4:00 PM - 5:00 PM Central Time
3:00 PM - 4:00 PM Mountain Time
2:00 PM - 3:00 PM Pacific Time
 Register

July 25, 2017
5:00 PM - 6:00 PM EDT

Grow Your Business with Marketing and Branding
In today's retail market, it's harder than ever to establish and maintain a strong presence. The need to always be searching and trying new ideas to stay relevant never goes away. As a retail owner, Randy Wooten AIFD will share marketing and branding ideas that have proven successful for his business. Some of the promotional ideas include:
  • Teacher Appreciation Day
  • Partnering with a charitable organization
  • Networking with a local chamber of commerce
  • Unique design styles
  • A Flowers for a Year promotion

Presented by Randy Wooten AIFD
FTD Education Consultant


5:00 PM - 6:00 PM Eastern Time
4:00 PM - 5:00 PM Central Time
3:00 PM - 4:00 PM Mountain Time
2:00 PM - 3:00 PM Pacific Time
 Register

August 22, 2017
5:00 PM - 6:00 PM EDT

Selling to Increase Sales & Profits
Market changes for retail florists are challenging the stability of our profit margins. Some changes are within the industry, others are from non-floral competition and others are from the changing habits of the consumers. Successful florists need to expand their products and services to remain profitable and appealing to their client base. Jeff will explore increasing products and services to meet the desires of your market and strengthen your profits. Topics discussed will include:
  • Refreshing upselling skills
  • Co-oping with other businesses
  • Increasing relevant product lines
  • Strengthening your online presence
  • Embracing DIY events/weddings

Presented by Jeff Corbin AIFD
FTD Education Consultant


5:00 PM - 6:00 PM Eastern Time
4:00 PM - 5:00 PM Central Time
3:00 PM - 4:00 PM Mountain Time
2:00 PM - 3:00 PM Pacific Time
 Register

October 24, 2017
5:00 PM - 6:00 PM EDT

Get More Productive! Experience Less Stress, Have More Fun and Get More Done!
Are you caught in a never-ending cycle of "spray and pray" - you put out a fire in your store and pray it doesn't flare up again? Do you feel like you work harder and harder each year but never seem to get ahead? Has the pressure of running your business taken the joy out of owning it? If you answered "yes" to any of these questions, this webinar is for you! Created by an independent retailer just like you, this webinar will address:
  • How to prioritize your work and life
  • How to dramatically boost your physical energy
  • Why your beliefs about work, business and money might be holding you back
  • A simple secret that will help get the most important work done first
  • And lots, lots more!

Presented by Susan Negen
Co-Founder, WhizBang! Training


5:00 PM - 6:00 PM Eastern Time
4:00 PM - 5:00 PM Central Time
3:00 PM - 4:00 PM Mountain Time
2:00 PM - 3:00 PM Pacific Time
 Register

December 5, 2017
5:00 PM - 6:00 PM EST

Getting the Good, Dealing with the Ugly
We've all experienced it - we get a great client who doesn't review us and a needy client who gives us an unfair or skewed review. There are ways to increase your good reviews and decrease your bad or unfair reviews. It's no state secret: those who have the highest number of good reviews are automatically seen as the go-to businesses and can sell more at a higher price. Learn the tricks and techniques of those who thrive with reviews.

Presented by Rick Brewer
Owner, Brewer Business Consulting


5:00 PM - 6:00 PM Eastern Time
4:00 PM - 5:00 PM Central Time
3:00 PM - 4:00 PM Mountain Time
2:00 PM - 3:00 PM Pacific Time
 Register

Upon registering, you will receive a confirmation email that will include the link and instructions on how to sign in to the webinar.

If you missed a webinar, you can view the recorded presentations at FTDUniversity.com at your convenience.

If you have questions regarding any of the FTD education programs, please contact us at 800.788.9000 ext. 246240 or education@FTDi.com.