Webinar & Design Series Archives

The following supporting materials are helpful tools when accessing the FTD Webinar & Design Series at a later date. The coordinating webinars & design shows can be found at FTD Mercury Network, the florist YouTube channel.

 

Virtual Design Shows  |  Finance  |  Holiday  |  Marketing  |  Merchandising
Sales & Customer Service  |  Shop Operations  |  Mercury POS


Virtual Design Shows

Tropical Paradise: Arrangements with an Exotic Touch
Deborah De La Flor AIFD
FTD Education Consultant

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Upward Trends in Sympathy Sales Call for a Fresh Look
Randy Wooten AIFD
FTD Education Consultant

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Body Flowers...the Finishing Touch
Ann Jordan AIFD
FTD Education Consultant

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Valentine's Day Trends with Keith
J. Keith White AIFD
FTD Education Consultant

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Home for the Holidays with Ann
Ann Jordan AIFD
FTD Education Consultant

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Gathered: Rustic, Autumn-Inspired Designs by Jacob
Jacob McCall AIFD
FTD Education Consultant

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Weddings with Style...Rescheduled
Ian Prosser AIFD
FTD Education Consultant

Weddings with Style...Rescheduled - Flowers and Supplies Adobe Acrobat PDF

Watch Now View Photos


Designing Everyday with Deborah
Deborah De La Flor AIFD
FTD Education Consultant

Designing Everyday with Deborah - Flowers and Supplies Adobe Acrobat PDF

Watch Now View Photos


Finance

How to Plan, Prepare and Forecast the Rest of 2020
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

How to Plan, Prepare and Forecast the Rest of 2020 - Presentation Adobe Acrobat PDF

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Payroll: Scheduling for Profit
Derrick Myers, CPA, CFP - Vice President
Crockett, Myers & Associates

Payroll: Scheduling for Profit - Presentation Adobe Acrobat PDF
Payroll Budget Calculator Microsoft Excel

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Holiday

3-PART WEBINAR SERIES

From Stems to Social Media: How to Have a Strategically Successful Holiday Plan
Holidays are some of the busiest times of the year for flower shops, and preparation before the rush is key to success. Designed for the new florist and the tenured professional, this series will feature three retail florists sharing best practices on how to create a holistic holiday plan for more business and outstanding customer satisfaction from how to prepare operations for streamlined workflows to engaging customers in creative ways.


Moderator
Keith Harbison AIFD
Quality Team
FTD

Panelist
Leah Van Ness
Montville Florist
Uncasville, CT

Panelist
Jonathan Morrissey
Rich Mar Florist
Allentown, PA

Panelist
Stacie Lee Banks
Lee's Flower & Card Shop
Washington, DC


PART 1
Plan, Prepare and Execute with Efficiency

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PART 2
How to Get Customers Online and Through the Door

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PART 3
Creating Happy (And Repeat) Customers

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Marketing

Social Media in 2021 - What Works and Where to Focus
Krista Neher - CEO, Boot Camp Digital

Social Media in 2021 - What Works and Where to Focus - Presentation Adobe Acrobat PDF

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What Your Customers Say Matters
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

What Your Customers Say Matters - Presentation Adobe Acrobat PDF
Lo Que Dicen Tus Clientes Importa - presentación Adobe Acrobat PDF

Watch Now  Ver Video


Creating Killer Content Quickly
Krista Neher - CEO, Boot Camp Digital

Creating Killer Content Quickly - Presentation Adobe Acrobat PDF

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The World Has Changed And So Must Your Marketing!
Bob Negen - Co-Founder, WhizBang! Training

The World Has Changed And So Must Your Marketing! - Presentation Adobe Acrobat PDF

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Social Strategy: Paid vs. Organic
Krista Neher - CEO, Boot Camp Digital

Social Strategy: Paid vs. Organic - Presentation Adobe Acrobat PDF

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Social Media and Your Digital Presence in a Crisis
Krista Neher - CEO, Boot Camp Digital

Social Media and Your Digital Presence in a Crisis - Presentation Adobe Acrobat PDF

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How to Get a Flood of New Customers (For Little or No Money)
Susan Negen - Co-Founder, WhizBang! Training

How to Get a Flood of New Customers (For Little or No Money) - Presentation Adobe Acrobat PDF

Watch Now


Merchandising

American Floral Trends Forecast 2020-2021:
Turning Trends into Dollars

Presented by J. Keith White AIFD - FTD Education Consultant

American Floral Trends Forecast 2020-2021 - Presentation Adobe Acrobat PDF
American Floral Trends Forecast 2020-2021 - Report Adobe Acrobat PDF

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Sales & Customer Service

Delivering a Best-in-Class Customer Experience - Together
Sidney Burngasser
FTD Director of Customer Advocacy

Delivering a Best-in-Class Customer Experience - Together - Presentation Adobe Acrobat PDF

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Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales!
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

Profit by Performing: Creating Customer Experiences That WOW and WIN Big Sales! - Presentation Adobe Acrobat PDF

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Shop Operations

People Power - The Energy That Propels Your Store
Lynn Switanowski-Barrett
President, Creative Business Consulting Group

People Power - The Energy That Propels Your Store - Presentation Adobe Acrobat PDF

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Three Ways to Get More Cash Out of Your Business
Presented by Dan Jablons - Owner, Retail Smart Guys

Three Ways to Get More Cash Out of Your Business - Presentation Adobe Acrobat PDF

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Hiring for Results
Glenna Hecht - President & Founder, Humanistic Consulting

Hiring for Results - Presentation Adobe Acrobat PDF

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Quality Matters - Improving Customer Satisfaction
Keith Harbison AIFD
FTD Senior Manager of Quality Assurance

Improving Customer Satisfaction - Presentation Adobe Acrobat PDF

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Profitability Starts with Educated Buying
Randy Wooten AIFD - FTD Education Consultant

Profitability Starts with Educated Buying - Presentation Adobe Acrobat PDF

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Floral Care & Handling Tips to Boost Your Bottom Line
Steve Daum - Director of Superflor Technologies, Floralife®

Floral Care & Handling Tips to Boost Your Bottom Line - Presentation Adobe Acrobat PDF

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Mercury POS

Mercury Administration
Looking for ways to streamline store operations? During this webinar, we will go through Mercury Administration in Mercury POS to set up your default settings. Find out how to add employees and set their permissions, how to create abbreviation codes and send to codes and how to use your invoices to market your shop.

Handout - Mercury Administration Adobe Acrobat PDF

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Order Entry/POS Shortcuts
Increased efficiency correlates to increased profitability. In this webinar, learn the shortcuts in Mercury POS that will make it easier and faster to enter orders. In addition, gain knowledge on how to process multiple ticket and recipient orders, and learn how to use the retail-to-go app for quick sales.

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Delivery Module and Mobile App
With delivery being the final step to create an exceptional customer experience, marking orders delivered in Mercury POS is very important. In this webinar, discover several ways to mark your orders delivered using the Delivery module, Dashboard and Mercury Mobile App. Learn how to create delivery routes for your drivers to promote better efficiency.

Handout - Delivery Module and Mobile App Adobe Acrobat PDF

Watch Now